Chu Yan, A Teacher Of Beijing Institute Of Fashion, "Chuhe Tingxiang" And "China Silk" Have Reached Brand Strategic Cooperation

On March 27, during the China International Fashion Week, the central enterprise brand "Zhongsi" and the brand "Chuhe Tingxiang" founded by Chu Yan, a teacher of Beijing Institute of fashion, signed a brand strategic cooperation agreement. Wang Bo, party secretary and chairman of China silk group; Du Haijiang, Party Secretary of the Palace Museum; Zhou Zhijun, Secretary of the Party committee of Beijing Institute of fashion; Zhang Qinghui, chairman of China Fashion Designers Association; and Liu Yansong, curator of jingzuo mortise and mortise art gallery, attended the signing ceremony.

With a history of 75 years, "China silk" brand is the core brand of China silk group and the only silk brand listed in "national brand project of Xinhua News Agency". China silk group is the only central enterprise with silk as its main business in China, and one of the enterprises with the longest history of silk textile business in China. Its business involves sericulture and silk, culture and tourism, cultural media, high-end property, chemical trade, new materials and other businesses. It has become an important force in jointly building the "belt and road" with high quality and building a new development pattern of "double cycle".

Chuyan is the first silk clothing brand founded by Chu Yan, an associate professor of Beijing Institute of fashion and a doctor of fashion design in China. The brand takes silk as the main clothing fabric, and is committed to the study of the core culture LP such as the Palace Museum, Dunhuang and Silk Road clothing, and is committed to the deep cultivation of China's silk clothing technology, culture, innovative design and industrial transformation. It is an important force in spreading the traditional silk textiles and crafts such as Tang brocade, song brocade, zhangsatin, Hualuo and Kesi.

It is reported that the two sides will take this brand cooperation as an opportunity to jointly create a joint brand of "China silk · Chu and Tingxiang", vigorously promote Chinese silk culture and Chinese aesthetic spirit, promote the upgrading of China's silk industry, jointly create a leading brand of high-quality Chinese silk, lead the upgrading of domestic silk consumption, and jointly make new contributions to the development of China's silk industry.

Meanwhile, at the signing ceremony, China silk group hired Chu Yan as an expert professor in the international fashion talent training base to undertake the tutor work of "fashion industry doctor" and other international training projects.

It is understood that in December last year, as a new high-end think tank for fashion industry jointly built by Beijing Institute of fashion and China silk group, the international fashion talent training base was inaugurated. The base aims to give full play to the important functions of the new think tank with Chinese characteristics, such as political advice, theoretical innovation, public opinion guidance, social services, public diplomacy and personnel training, focusing on the inheritance and innovation of Chinese excellent traditional culture, the development of fashion industry, the transformation of economic development mode, the adjustment and transformation of industrial structure, innovation driven and coordinated development of regional economy With sustainable industrial development as the goal, based on the characteristics of school enterprise cooperation, talent team construction as the core, projects as the starting point, and achievement transformation platform as the foundation, integrate high-quality resources, create a new think tank brand, and enhance the penetration and influence of government decision-making and public opinion.