Popular Color: Bold Color Between Red And Purple Is Recommended

Pantone color Research Institute recently released the key popular color trend of spring and summer 2023. The overall popular color of spring and summer is bright and meaningful. Through high saturation and bright colors, it can convey positive emotions and energy to people, express a free and unrestrained attitude, and embody balance and harmony in the humorous mixture and vivid collocation.

The representative color of Pantone in 2023 Viva magenta 18-1750 is full of vitality and fearlessness. It is a natural hue from the red family, expressing a new signal of strength.

This year's annual color is full of power. It's a brand new vibrant red, intoxicated with pure joy, encouraging unrestrained experimentation and self-expression, an uplifting, borderless hue that emerges as a prominent statement.

Christopher John Rogers 2022/23FW

Gucci spring / summer 2023

Colors for unusual historical moments

The Viva magenta hue was introduced into the Pantone palette in 2019. Its rapid rise to stardom reflects, to a certain extent, the events that followed. As Laurie Pressman, vice president of the Pantone color Institute, said: "for an unconventional era, it's an unconventional color. The most important factor shaping this historic moment is the experience of covid, which forces us to make changes, whether we like it or not, and change our way of life.

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Why is Viva magenta the color of 2023

Pantone follows a process that combines methodological research and intuition in choosing the color that it believes best fits the spirit of the moment. Eiseman and Pressman mentioned that the magenta color was widely seen in the most diverse fields such as fashion, cosmetics, concept car design, digital art, social media, etc., and even quoted the magic stripes of American magician Criss Angel. This practice of color anthropology makes them believe that magenta is ubiquitous in contemporary culture.  

Dior 2023 vacation

Pantone experts then wondered why carmine is now such a widely accepted subject. "We're talking about a color that highlights the change in our perspective, it highlights the change in our perspective, highlights the need to feel stronger, and gives us the courage and confidence to take a new path," Pressman said

Gucci 2022/23FW

Eye catching power

The 18-1750 Viva magenta is an elegant and delicate red tone that has a strong appeal to the human eye (especially for Jennifer Lopez, who wore it on the December cover of vogue magazine). Pantone hopes to take advantage of this power through a series of collaborative partnerships with companies such as Motorola, NASA and Lenovo.  

Craig Green  2022/23FW