US Apparel Giant GAP&Nbsp; Purchases US $10 Billion (Two)

GAP also uses RFID tracking system to effectively manage sales terminals.

Every GAP clothing label is tracked by the system, whether it is placed in the storehouse's packing box or on the shelves of the store.

As long as customers have needs, salesmen can immediately tell consumers how many kinds of colors they choose to see through the portable reader, avoiding the time spent by traditional manual searches and the loss of customers.

According to statistics from relevant departments, GAP's sales increased by 20% after RFID's effective tracking and management of clothing.

In addition, GAP is still the master of marketing. Over the past 40 years, GAP has invited all kinds of Hollywood stars, rock stars and TV stars to endorse GAP products. There are countless marketing events that are affecting. In recent years, the most influential one is in the shop in Vancouver, Canada. In a period of time, all the devices in the shop have turned upside down, giving people the illusion that they are being inverted themselves.

The upside down items include shop Logo, window model, 4 showcase, hundreds of T-shirts, 1 hot dog cars at the door and 3 cars.

"We produce in more than 40 countries, and there are more than 300 codes of conduct.

We also have strict control over costs and procedures. "

It is precisely because of these diverse reasons that GAP has made more than 4000 stores in the world in more than forty years.

In the United States alone, the number of stores is as high as 3000, and last year it was sold for $15 billion.

Arrogant or slow?

However, GAP has not yet entered China.

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Despite the statistics from GAP stores in the United States, more and more Chinese tourists will buy GAP products and bring them back to China; although there are already small and medium-sized wholesalers in China from the United States to wholesale GAP products, although H&M, ZARA and UNIQLO have tasted the sweetness of their expansion in China in recent years, although GAP has purchased over $10 billion in China in the past 25 years, it has maintained cooperation with more than 400 factories in China.

GAP's old rival

"In fact, GAP has been paying attention to China's market. In the past decade or so, we want to enter China at different times."

Yang Deming explained, "although China has not entered, China already has products that consumers understand about GAP.

I think there are three ways to enter GAP clothing in China, one is bought back in the United States.

One is to buy (wholesale) in the US and to retail in China.

Another is counterfeit, fake. "

In many wholesale markets in Beijing, Shanghai and Shenzhen, more than twenty yuan of RMB can buy clothing printed with GAP trademarks.

In the past few years, we can see that the GAP brand has not entered, and the phenomenon of freight is ahead.

For GAP's more than 10 years' desire to fail to enter China, Yang Deming remained silent.

However, according to public information, GAP is not uneventful in the past 10 years.