Buyers, Hunters, Investigators And Clothing Management In Post Modern Era

The emergence of buyers is China.

"Profiteers" is a real trafficking role. The concept of buyers has risen to another level. They are the creators of brands and the destroyers of brands.

The concept of hand detection: a probe is a buyer's market operation assistant. They often cooperate with buyers to carry out brand marketing, but they do not participate in buying and selling clothes. They are buyers of market network builders and suppliers of good agents. Their main responsibility is to help buyers understand market information, and the earliest sellers in the market.

It has unique market vision and good network relationship.

Market operation process of brand buyers

1, with a fixed office space or an enterprise platform, they start to use the brand to do the brand selling. The brand is only a kind of paction for him, the definition of culture is not too clear, but the brand's own style and market adaptability are most clear.

2, after seeing the style of clothing, they began to sell in their own market network. Customers usually place only ten working days when they order goods to their customers. If there is no good outsourcing processing capability, they will directly affect their supply, but they have already confirmed the processing plant before they operate.

3, there is no fixed market, but there is a fixed market customer base, and this group will grow more and more with their playground, and is a relatively stable group.

4, they can sell different brands in the same market and sell them in different markets. They can also turn another brand's best selling style into a brand operated by customers in accordance with the needs of customers. For them, such a change is just a brand name.

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5, they stay in the customer's market for a long time, usually in a delivery period, that is, ten days. Every time they go to a market, the best selling styles of their brands have at least a dozen or so styles. During this stagnation period, they are crazy to find their customers and negotiate with customers, hoping to get the largest order in the shortest time.

6, there are three ways to settle accounts. One is to settle accounts for some of their old customers, which may be settled at the same time when the style is sold. Generally, they do not take this way now because there is a risk of loss of money.

The two is the delivery of goods, which is the most widely used way at present.

There is also a monthly knot and a weekly knot.

The relationship between customers and their customers is usually buyout.

Other ways also have their own brands to act as agents. They usually do not have any delinquency with their customers.

7, their market is a national brand market and the two or three level wholesalers are not limited to the professional brand of an industry, but the whole industry of clothing. They focus on adult men's clothing and adult women's wear brands. Leisure, cowboys and their business focus.

Children's wear, old clothes, home furnishing, men's and women's underwear are the best space for them to speculate.

The above is the general standard of buyer operation.

The following are the main points of the buyer's brand operation:

1, brand buyers own many professional brands in the clothing industry, that is, trademarks. When they buy a lot of clothing in the market, they are generally replaced by their own trademarks in their own network for sale. This is also a more progressive conception of clothing virtual operation, which is reflected in the fact that their brands have no financial burden and inventory pressure, so long as they hold the volume.

Their quantity can be completely digested, but they earn more and earn less.

The concept of hypocritical management has brought him to the limit and made a real concept of virtual operation.

(of course, this is my deeper exploration of this concept).

2, their brand is the real market competition brand of other brands, they usually do not pay attention to product development, because a real buyer knows that the world is the best product development expert, so long as the good style appears, their smell will know that a new business opportunity has arrived, because their hunters and their hands are a large network, which is the product development center that they rely on for survival.

3, the strength of destruction is the direct power of buyers to form the brand market. In a sense, their behavior speeds up the advance of all kinds of clothing to scale production in China. If a small Brand Company is eyed by them, it will probably die in a quarter.

Product is the foundation for any enterprise to survive. The virtual management mode that they start from the product is in a sense higher than the constraint of the brand virtual operation, and it also makes the product better, but it is also the best platform for using the product itself to manage itself.

4, brand is only a face of buyers, and products are all buyers, they do not ignore brands, do not look at brands, but also do not look down on products, so that the current virtual management can not do a new height of the two.

The next myth maker of Chinese brand clothing is the buyer. The real buyer is a brand destroyer and the best brand carrier.