Clothing Price; The Critical Value Of People'S Purchasing Power Has Been Reached

In our eyes market The price of clothing soared from 199 to 299 and 399 in just a few years, until 899, Clothing industry The crisis of.

The National Development and Reform Commission thinks that daily chemical products are going up, so it can make an appointment with Unilever; If you find that the instant noodles are going to rise, you should talk to Master Kang immediately; In order to stabilize the oil price, goldfish and others were also called to talk about the overall situation of the country and people's livelihood. However, the clothing industry development and reform commission could not catch the big head, so the increase was almost the fastest and largest of all goods.

It is reported that the stock prices of sporting goods companies, which play a leading role in the clothing industry, have fallen sharply recently, which is directly related to their performance.

A data from Shijiazhuang Municipal Bureau of Statistics: In 2010, the per capita clothing expenditure of Shijiazhuang urban residents was 832.83 yuan, but how many clothes should be purchased for the annual expenditure of 800 yuan? According to the needs of our masses, the 800 yuan should include at least two pairs of shoes, a winter suit, a spring and autumn suit and a summer suit. The average cost of each item is 100 yuan. The economic situation of Shijiazhuang is basically representative of the national average level in China, so we can predict that the critical value of the average affordable price of domestic clothing consumption will be about 200 yuan, and some major cities may reach 400 yuan, which will not be higher if we calculate the spillover tolerance rate of 100%. However, the actual price in our shopping malls is far higher than this figure. Not only that, major garment enterprises are still planning a new round of price increase.

Therefore, the decline in the stock and performance of sports manufacturers may be just a signal. Although there are signs of inflation and economic depression behind the crisis, it is undeniable that the clothing industry has been blindly raising product prices in pursuit of profits in recent years, so that it is out of the people's affordability that is the root cause. Therefore, when many enterprises fall into the performance slump, we also see the rapid rise of a group of new and affordable enterprises such as Fanke, Uniqlo and so on, which quickly occupy a large part market It can be said that the market has not disappeared, but the price we can not afford.