Textile And Garment Industry Is Eager For Internationalization

On the unveiled meeting of the ten major selection activities of the textile and garment industry of China's new force 2011, held in November 24th, the experts pointed out that to promote the development of independent brands to the international market, we must combine the national conditions and the actual situation of enterprises to go out with a road of quality and efficiency with Chinese characteristics.

Quality has become the focus of international competition for Chinese clothing.

Since 2011, China's textile and garment industry has maintained a steady and rapid development through actively responding to market risks and actively changing the way of development under the adverse effects of price fluctuations such as cotton and other raw material prices, appreciation of the renminbi, tightening of financial policies, and complex economic situations at home and abroad.

However, China's textile and garment industry has also been affected by factors such as the European debt crisis and the US debt crisis. The main developed economies in the world are suffering from a weak economic recovery and a weak willingness to consume residents. Meanwhile, the pressure of RMB appreciation is increasing, and domestic production costs continue to rise, making China's international competitiveness of textile and clothing down.

Lu Jianxin, a member of the China Electronic Commerce Association, said that with the increasingly fierce competition in the global trade, quality has become the focus of competition. Improving the quality of products and services is a concern of all countries in the world.

China has actively adopted the international advanced standards, constantly improving the technological content and quality of the products and the initiative, focusing on technical tackling, effectively coping with trade barriers, and achieving a new leap in the enterprise.

At the same time, we should vigorously strengthen product development and pformation and upgrading, implement brand strategy and enhance competitiveness.

In this process, e-commerce as a strategic emerging industry has played an important role in supporting and promoting the innovation, pformation and comprehensive strength of China's textile and garment industry.

Lu Jianxin also said that the textile and garment industry is scattered in various regions and industrial agglomeration areas in China. The deep application of e-commerce in the industry will undoubtedly be a powerful engine and booster for these enterprises, industries and local economic development.