2012 "Big Wave Cup" China Women'S Wear Design Competition Starts All Over.

The purpose of this competition is to discover and excavate Chinese original women's costume design talents, demonstrate the strength of Chinese original design, promote the adjustment and upgrading of Shenzhen women's clothing and even the Chinese women's clothing industry, and transform to the creative oriented knowledge intensive creative culture industry. At present, 2012 " Big wave cup The design competition for women's wear has been launched.

2012 the "big wave Cup" women's costume design competition is sponsored by Shenzhen economic and Trade Commission, Shenzhen Longhua New Area Management Committee and China Textile publishing house. China apparel magazine, Shenzhen garment industry association and Shenzhen big wave garment industry gathering base undertake. The competition will be designed for women's clothing designers, professional fashion designers, fashion academies, art schools and teachers in the whole country (including Hong Kong, Macao and Taiwan). From March 10th to April 30th, the Organizing Committee of the competition will carry out intensive publicity throughout the country, and put up posters for the contest in more than 40 excellent clothing colleges and universities. And invited the top experts, designers, media people and other domestic and international top experts to set up the evaluation committee. According to the requirements of the competition, the design works were selected, and the first 20 series were finalists. 2012 the final of the "big wave Cup" women's dress design competition will be held in July at the twelfth China (Shenzhen) international brand clothing and accessories fair. The competition will be awarded 1 gold medals, 2 silver medals, 3 bronze medals, several outstanding prizes, and a gold prize of 50 thousand yuan.

The theme of "intensivism" is based on the process of industrial transformation.

2012, for China clothing In the industry, "internal and external troubles" is an indisputable fact. The world economy is facing a series of difficulties, resulting in the obstruction of foreign trade in clothing. However, a series of "internal worries" such as high cotton prices, high labor costs, rising terminal prices and increasing inventories have also made Chinese garment enterprises face great challenges. China's textile and apparel industry is facing a new transformation from manufacturing to innovation. This transformation requires a process to explore how to better integrate design innovation, creativity and traditional manufacturing. As a designer, we should combine creativity with intensive production to achieve "careful calculation, intensive cultivation and excellence". We should combine creativity with production, adapt to the rational use of resources in the global economy, highlight the marketization of creativity, realize the best combination of design innovation, creative and brand resources and market resources, and provide consumers with cost-effective innovative clothing. This is also the intention of this competition theme "intensive East".

The competition encourages participants to focus on the theme of "intensive East" as much as possible to show their unique perspectives and creative design concepts. At the same time, it requires 2013 spring and summer international fashion trends, original works and design innovations. The design works should have commercial value and market potential.

Help Shenzhen women's clothing industry cluster upgrade

Shenzhen women's clothing is an outstanding representative of Chinese women's clothing. Women's wear "Going to Shenzhen" has become a major consensus in the industry. Since the last century 80s, the garment industry in Hongkong has shifted to Shenzhen. After more than 30 years of development, Shenzhen has become the largest production base of women's clothing brand in China. Shenzhen garment industry has completed the transformation from export processing to its own brand and from traditional industries to fashion and creative industries in a very short time.

"Shenzhen garment industry gathering base" is an important milestone in the development of Shenzhen's garment industry. Shenzhen garment industry gathering base covers a total area of 1 million 461 thousand and 200 square meters, of which the first phase of land is 1 million 88 thousand and 800 square meters, and has developed 837 thousand and 800 square meters of land area. At present, 23 brands of garment enterprises have been introduced and nearly ten have started construction. All of them are well-known brand enterprises which have great influence in China. The Shenzhen garment industry base will become a modern manufacturing base and a green manufacturing demonstration base integrating production, learning, research, business and trade association management. It will become the "fashion Silicon Valley" of Shenzhen and even the whole nation's clothing industry, famous enterprises and supporting industries.

In 2012, although the development environment of the entire garment industry is not optimistic, it is also a year full of opportunities. This year is the key point for the 12th Five-Year plan to call for the transformation and upgrading of enterprises. Therefore, the organizers of this competition also hope to take this opportunity to explore more excellent fashion designers, bring the latest creative design to Shenzhen's garment industry cluster and even the Chinese garment industry, and attract more professional clothing talents to join the Shenzhen garment industry gathering base, thus becoming a boost force in the transformation and upgrading to the "fashion and creative industry" road.