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Internet Trade Boosts Shoe Industry

2012/4/22 20:21:00 6

ElectronicsBusinessFootwear

In the post economic crisis era, we found that with the rapid growth of raw material prices, the rising cost of enterprises and the popularity of trade protectionism, the network foreign trade with small amount and multi frequency characteristics is becoming a weapon for many domestic shoe enterprises to expand overseas markets.


In the process of economic globalization,

Electronic Commerce

As a new business mode, it will play a positive role in reducing paction costs, improving trade efficiency and improving global resources allocation.

Especially in the background of RMB appreciation, production cost rising and the US subprime mortgage crisis reducing imports, many enterprises, especially labor intensive enterprises, are in a difficult position.

Because of its inherent characteristics such as openness, global, low cost and high efficiency, e-commerce shows the advantages of traditional trade mode. At the same time, the decline of European and American economies has also changed the consuming habits of overseas consumers.

Electronic commerce is becoming an important choice of Chinese enterprises' foreign trade mode.


According to Wang Jianxiang, deputy director of the SME Department of the Ministry of industry and information technology, by the end of 2011, I

Trading scale of B2B

It has reached 3 trillion, accounting for 10% of China's 30 trillion GDP.

In 2012, China's foreign trade e-commerce market has been showing an active trend.

In spite of the fact that the national foreign trade situation is not very good, small foreign trade is developing steadily, and even many large enterprises have begun to take the form of small network foreign trade, so as to improve the situation of foreign trade depression.

As a good sales mode, businesses can earn money through search engines.


At present, domestic enterprises open

Developing network foreign trade

The form mainly adopts independent establishment or cooperation with mature network foreign trade platform.

Among them, there are old electronic business enterprises such as Alibaba. They are favored by domestic enterprises for their small foreign trade pactions, providing purchase and marketing information and providing online payment services and express delivery logistics network trading platform.

Compared with the traditional B2B e-commerce platform, these network foreign trade platforms are free registration, through the provision of online foreign trade services to enterprises to facilitate pactions between buyers and sellers. After the paction is successful, a certain percentage of paction commissions will be extracted.

This kind of successful payment mode is obvious to sellers.


Alibaba launched the global express wholesale platform in the 2011 quarter of third in the international trading market.

In order to enable more overseas sellers to accept, Alibaba also works with eBay's PayPal, hoping to attract more overseas buyers through PayPal's large number of overseas active accounts and overseas promotion experience.

In addition, after several years of accumulation, Dunhuang network, which has completed three rounds of financing, is growing rapidly.

In addition, LAN LAN milanoo, which has been in operation for two years, and made in China at the beginning of the year, also has a good harvest.

The development of domestic network foreign trade platform is entering an era of accelerated growth and hundred schools of thought contending.

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