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Fan: Borrow The 61 Quarter, Organize Large-Scale Children'S Clothing Sales Promotion Activities.

2012/5/31 17:13:00 17

Children'S ClothingCustomersPromotion

June 1 children's Day is coming soon. How should mother dress up the baby?

Children's wear

The brand launched a series of promotional activities such as "buy and sell, buy and buy". As a representative of fast fashion, the children's clothing was the first to take action. During the 61 period, a large-scale promotional campaign was held for half a month. The children's clothing was sold by 150 and 30.


During the children's day, customers are not only active in the website and mobile phones, but also offering fun gifts to pick up activities with you, spending 61 yuan, 161 yuan, and 261 yuan per person, and the users who have successfully completed the order can participate in this activity.

In addition, with the help of children's day during the children's day, all customers in order to meet the needs of consumers, expand the age coverage, from birth to junior high school students, over many categories cover all ages. In May 26th -6 1, 6 yuan per day, 1 yuan two files spike activities, giving babies more choices.


In 2012,

Van guest

Children's clothing is new to Disney in the field of products. With the help of Disney's classic brand effect, a number of classic cartoon characters have been launched.

Mitch series and Toy Story series have greatly satisfied the nostalgia complex of the post-80s generation. At the same time, they also let the new young parents pass on their childhood memories to the next generation, so that the classic brand can continue.

Last year, the first time anyone tried to launch the classic cartoon character "lamb Sean" and "garden baby" series of children's clothing with the Yang Yang media, using the advantage of animation copyright of Yang Yang's media and the resources of children's media operation, and the two sides joined forces together.

Fan children's clothing has gradually become a product of outstanding customer category expansion. It is understood that nearly 200 million sales last year.

This year, we will focus our efforts on copyright cooperation. We will introduce dozens of children's animation copyrights.


The consumption demand of China's children's wear market will show a steady upward trend. The domestic children's clothing market has huge capacity and attractive development prospects. At the same time, it also further promotes the fierce competition in the children's wear market. The fashion design requirements of clothing are getting higher and higher, and children's health and health requirements are more important.

It is understood that all guest children's clothing 100 yards below all through the national class a testing.

Reliable quality, fashionable and innovative design, high quality fabrics and the price of people are the most intimate commitment of Disney's children's clothing to consumers.


At the same time, in terms of public welfare, all children's children's clothing is also actively supported by love.

On the 26 day, fan children's clothing donated more than 600 thousand worth of items to the "SSI focus public funds", including children's shoes, children's wear and winter clothes.

Summer wear

Each 200 thousand yuan, for the western region of "barefoot children" wear new shoes, new clothes, the first batch of materials will be donated to Qinghai, Yunnan and other areas of primary schools; in the Pu Cunxin love fund launched "let the children laugh - care for older girls" activities, for mountain children to provide 6000 pieces of clothing for all children's children's wear, the first 1200 pieces have been sent to Liangshan, Sichuan.

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