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Duan Guanhua -- The Growth Road Of Grass Roots Designer

2012/6/20 13:42:00 20

Chinese ClothesCutting-Edge DesignersButtonsClothing Culture

Gorgeous T, gorgeous models, exquisite.

fine clothes

These fashionable concepts have always been the patent of top domestic designers and designers in Europe and America, and nowadays more and more grassroots designers are constantly attacking this field which has never been touched before.

In Shishi, a lot of designers have made new achievements. They have made unremitting efforts to make all these dreams come true. Duan Guan Hua is one of them.


In Duan Guanhua's hometown Jiangxi, there are many people who are engaged in art or fashion design.

Since childhood, Duan Guan Hua has stepped into the garment industry under the influence of the previous generation.

Now, Duan Guan Hua has grown from a small attendant at the beginning of his master's work to the new product he has now been praised by customers.

Cutting-edge Designer


Finding differences in cities is what Duan Guanhua has been doing.

His friends know that in Duan Guanhua's fashion world, apart from work is leisure.

It is precisely because of the regular state of life, so that his inspiration has been released again and again.

In peacetime, Duan Guan Hua likes to sit quietly in many places: a blue sky, a long road, a green tree, a shuttle crowd, enjoying the prosperity and comfort brought by the city, but also inspired him to think about the color and style of the costume.

"Every city has its own unique culture. People's clothing will vary with the city's economic, social and cultural level."

Duan Guanhua said that this is the same reason as the analysis of consumer groups, that is to divide up this group, to refine the characteristics of each small group, to adjust the styles and mix colors in daily work.


From simple styles to complex styles, clothing has now returned to simplicity.

Now, in order to simplify life and let consumers free and relaxed, designers take away all unnecessary items from clothing.

"If second grains

Button

If I can't find the reason for existence, I'll just make a button. If this button is not necessary, let's wear a "New Jersey".

If the texture of the fabric itself is charming enough, then he will not print, jacquard or embroidery; if the fabric is beautiful, he will not easily fold and roll. If the wearer is well-balanced, he will never design another profile. At this time, the shape of the human body is the best profile; if the wearer's face makes people's eyes for a long time, he will never disperse the attention with the gaudy dress.


Duan Guanhua's company not only wholesale its own clothes, but also export foreign orders.

In the face of two different kinds at home and abroad

Costume culture

And style, how did Duan Guan Hua properly handle it? "It's the change of thinking."

Duan Guanhua said that foreign countries are generally more traditional, mainly in pursuit of grades, while the domestic market is more prominent.

This year, Duan's team made more than 10 domestic market styles, and almost forty or fifty foreign countries.

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