Wuhan Boss Incarnation Clothing Industry "Seabed Fishing"

In order to get a good business and win repeat customers, the location is important besides the quality of clothes and fashion.

It's best to have a lot of people shopping in places where people have a lot of traffic.

There are hundreds of customers every day in a foreign trade clothing store in Wuhan. What's the secret?

In addition to selling clothes, the happy boss knows all kinds of preferences of familiar customers. He uses the meticulous service of his old friends in the neighborhood to usher in an amazing "repeat customer" for the shop.

The address of Hai Sheng street, one Yuan Road in Jiang'an District, may not even be known to the old Wu Han people.

In 2007, Wanfu, who lives nearby, accidentally saw that there was a facade pfer. He had been engaged in the foreign trade industry. Why did he not set up a clothing store? At that time, he did not realize that he had no business in business. He was not at all aware of the fact that it was a risky business to open clothes shops in the streets and streets where there were no clothes shops.

Sure enough, in the first half of the year, his shop was very cold.

In order to promote the store, he began working with a grassroots website in Wuhan to develop a fashion show.

Customers are willing to go to the website to show their "cheap" and nice clothes in the store.

Gradually, many netizens began to pay attention to this shop, and took a fancy trip by car to wash clothes.

Reporters in the small shop to see, although the store is not large, but a pile of clothes like a clothing warehouse, the style is very much. In the interview, almost half of the customers can take a few pieces of leave.

"Once a customer from Qingshan came to buy clothes and bought 45 pieces in one breath. I misunderstood that she came to fight the goods and did not want to sell it to her at the beginning."

The boss, Wanfu Tuo, told reporters that many customers were loyal fans in the store, and his fans of micro-blog ID "Fu Tuo" were over 2000.

Although there is no bathing in Wuhan, Wanfu's service concept can become the "bottom fishing" of the clothing industry.

A few men accompanied their girlfriends into the Taobao. The boss would send a bottle of mineral water to the waiting man, or move the stool to wait at the door.

At the time of the meal, there were customers directly asking the boss for food. He knew the snacks nearby. He also quickly called the customers to order meals, hot noodle, fried rice and barbecue. The snack bar also served the food together.

In the interview, a customer took several clothes in one breath, and the result was that cash was not enough. Hesitating, the boss said, "take it first, and bring it back later."

Seeing the surprise expression of reporters and customers, the boss smiled and said, in fact, few customers really take clothes away.

In addition to credit, many customers can return home when they find their clothes and family members do not like it.

The service of tolerance has also made the reputation of small shops rapidly warming.

The reporter saw in the shop that many customers took pictures of the flag of "Fu Tuo" on their walls when they were traveling abroad. It turned out that they were familiar with the customers' desire to help the tourists who love to travel.

In addition, enthusiastic bosses often ask customers for help, helping them sell eggs, yogurt, bicycles and so on, because the flow of small shops is large and sales are very good.

"Doing business is actually making friends and being friendly."

Interview, Wanfu Tuo told reporters.