Garment Processing: Customization Will Promote The Pformation And Upgrading Of Processing Industry

"This year, there are many brands for us to place an order, which is one or two underground orders. In July, thousands of suits had been made."

According to Zheng Chenai, chairman of Zhejiang's Austrian Garments Co., Ltd., since July this year, many cooperative brands who have made bulk orders in the past have begun to customize the processing plant.

This is the company since last year to customize pformation, formally undertake a large number of customized orders.

It is reported that there are many cities in our country.

Processing factory, adding a customized team to support brand enterprises.

In addition, some production enterprises are trying to customize their products on the Internet by means of "electricity sale" to verify the market adaptability of their products.

Transformation and customization cost is high.

In March last year, the company set up a customized production workshop on the 4 floor of the company, all the staff retraining, and the process was reformulated.

Since it is not mass production, and the customized business market has not been opened, the customized workshop has been in the production stage since last year.

According to the introduction, in order to make this customized workshop well, from last March to June of this year, more than 150 employees in the workshop are basically idle, but the company has been giving them the minimum wage.

With the workers' technical training, process formulation and other inputs, there is no less than 20 million yuan.

"Although the cost of pformation is very high, the market prospect after pformation is very optimistic."

Zheng Chenai said that this month, the company has received thousands of customized orders, "the guests in the brand shop to customize a set of clothing, orders to the processing plant, to the end of the consumer's hands, only 2 weeks."

Such a competitive advantage, ordinary processing plants simply can not meet.

Cheng Chen loves the pformation of the processing plant as "

"

Wenzhou clothing business try "pre-sale"

Wenzhou Oman Clothing Co., Ltd. is the traditional trade OEM processing enterprise.

In 2010, Chen Jieke, general manager of the company, resolutely outsourced the production workshop, pformed the original warehouse into a logistics center, and concentrated on doing business.

After more than two years of trial, the sales performance of e-commerce has increased rapidly.

Recently, Oman costumes are preparing to launch a brand new customization system, which is expected to be launched in the middle of next month.

The company's chief executive said that the new customization system will make use of the customer resources accumulated by the company over the past two years, and allow customers to purchase experience price before the new product is put into operation, so as to verify the market recognition of new products.

The Wenzhou clothing trade association electricity supplier alliance responsible person said that at present, the electricity supplier pre-sale custom pattern has already been very widespread, but our city many pformation makes the electricity supplier's clothing processing factory, the majority is "first produces, after sells", therefore the stock pressure is bigger.

At present, only a few enterprises try to "pre sale", hoping to get closer to the market and reduce this way.

。

Customization will promote the pformation and upgrading of processing industry

"Custom made clothing is more difficult for manufacturers to cooperate with."

Dai Xinxiang, general manager of Zhejiang Jordan's apparel Limited by Share Ltd, said that because the customization is different from the assembly line and the demand for services is particularly high, many cooperative production enterprises are more difficult to adapt to some customized products.

Some garment enterprises admit that the processing plant is still lacking.

Oman costumes tried to sell several times, but it was found that although the sales were good, the quality and delivery time of the products after sale were very hard to keep up, which made the return rate of the after-sale consumers high, which affected the normal sales of the shops.

Mr. Yan said that the pre-sale requirements for processing plants are very high. At present, many enterprises can not keep pace with such rapid reaction, so enterprises have to open up new channels.

Zheng Chenai said that after 80 and 90's new generation of migrant workers no longer adapt to the traditional clothing enterprises rely on overtime work, high intensity work to earn money, custom processing factory is also not like traditional water industry like the amount of money to run.

The emergence of customized and scheduled consumption has a positive effect on the upgrading of Wenzhou garment processing industry and the upgrading of the employment environment for production workers.