Fast Fashion Quickly Wins The Market Through A Variety Of Strategies.

< p > fast fashion is the "savior" of the recent two or three years < a target= "_blank" href= "//www.sjfzxm.com/" > clothing < /a > market.

The success of brands such as UNIQLO, GAP, H&M, ZARA and MUJI confirms the feasibility of this model.

In March, GAP released its fourth quarter earnings report, showing its profit growth of 61%.

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< p > UNIQLO parent company, Japan Express Group announced in April this year that the sales volume of UNIQLO overseas stores was stable, ending in the first half of fiscal year ended February, sales increased by 17% to 614 billion 840 million yen, operating profit increased 5% to 96 billion 660 million yen, and net profit increased 13.2% to 65 billion 450 million yen (657 million US dollars).

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"P > fast fashion wins the market quickly through the" multi - small "strategy.

Just last week, Topshop opened a special store in Hongkong, which also caused great concern in the market.

How can traditional brands cope with the impact of fast fashion? < /p >

Transformation of P is undoubtedly one of the most direct actions.

Giordano, which has more than 2600 retail outlets in the global market, has recently announced its entry into the fashion women's clothing market, which is different from the previous ones. The fashionable women's wear will mainly be stationed in department stores and shopping centers.

Giordano said it hoped to further boost the high-end brand through this move.

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At the same time, P helps to compete in the fast fashion market.

Liang Tingchao, deputy manager of Guangdong Giordano Trading Co., Ltd., Southern China District, told reporters that the first phase will open more than 10 Giordano fashion women's stores in Guangzhou, priced at 100 yuan in the first place and at a price of 1000 yuan.

At the same time, on average, a marketing theme will be changed every six weeks, and some products will be updated every two weeks.

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< p > Liang Tingchao also said: "fast fashion is developing rapidly, but it also has its shortcomings. The quality is not good. It is a fact that consumers are criticized. Therefore, Giordano will ensure the quality of products in this pformation and open up competition with fast fashion brands."

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