Shun Feng Hey Passenger Convenience Store Wenzhou Layout 54 Nets

As SF EXPRESS's online shopping service community store, "Hey guest" has been very popular. What exactly does this store sell? What convenience will it bring to the community? What's the inspiration for the "last mile" competition of the express industry? How about the "Hey guest" business model? With these questions, on the afternoon of September 27th, members of the Wenzhou citizen's network observation group came to Wenzhou city's "Hey guest" European City store for experience and understanding.

　　 Curiosity: shop without physical goods

"What does this store sell?" in the "Hey" community convenience store, service clerks meet customers' questions every day. The question of how to sell things has attracted a lot of curiosity.

In the "Hey" store, you can't see the real goods, no shelves, some wall posters, and several touch-screen tablets that can be purchased. Customers can go to the store to pick up their own products, or choose door-to-door delivery by scanning the phone or placing orders in the store.

There are more than 80 thousand kinds of merchandise that consumers look for in a seemingly unattractive shop, including Wenzhou's brand name red dragonfly and green son digital. Featured aquaculture, fashion shoes, delicious beef, imported red wine, children's desks and chairs, fashion digital, famous brand bags and so on. As long as you want to get it, you can basically find it here.

Zhao Jiansong, deputy general manager of Wenzhou SF EXPRESS District, said, "Hey customer" is through the integration of channel resources, to provide customers with offline community service experience, give full play to the advantage of SF express distribution, so that consumers can enjoy the online store price while enjoying the service of the physical store.

As a matter of fact, the price of goods in the "Hey" store is almost the same as that on the Internet, but it has a certain price advantage compared with the physical store. Sometimes, the online shop order can enjoy a little more discount than online shopping.

It is understood that at present, "Hey guest" launched the "Hey customers convenience", "Hey guest characteristics", "Hey customer service" three major sections of service content. This includes services such as ticketing order, telephone recharge, hydropower and coal payment, financial insurance and express delivery. In addition, there are special services such as fresh direct supply, seasonal fruit, sea baby, home appliances, bulk group buying, and gift private ordering.

Zhao Jiansong told reporters that last year's double eleven Taobao shopping data showed that Wenzhou consumers' online shopping consumption ability is very strong, which also provides a basis for "Hey customers" to enter Wenzhou's major communities.

　　 Features: online shopping after sale service point at home

"The goods purchased online from our" Hey shop "are sold by us for after-sale services. Each" Hey shop "is equivalent to an online shopping after sale service point," said Zhao Jiansong, deputy general manager of SF EXPRESS Wenzhou district.

In other words, if consumers purchase online products in one of the "Hey customers" stores, the goods purchased can accept the after-sale service provided by the "Hey customer" entity store, and any "Hey customer" shop can accept it. Zhao Jiansong said this is one of the characteristics of the "Hey guest" community service store.

Zhao Jiansong said that there is not much difference between shopping experience and online shopping, but it has after-sale protection. Nowadays, consumers often encounter the problem of after-sales service in online shopping. Because there is no entity store, it is more troublesome to communicate on the internet shop. With offline stores, consumers can go directly to the store to solve them.

The "Hey customer" service is targeted at community residents, including young people who love online shopping, including elderly people who have shopping needs.

"Hey," the manager of the European City store told reporters that he had received an old man who needed a black rice phone, and the result was satisfactory shopping through the community "Hey guest" shop.

Old people who want to buy black rice phones do not buy online, and when their children are not at home, they go to the "Hey" store to find services. "The old man went to the digital store and was afraid that he could not find the source of the goods. Finally, we ordered him to order him, the arrival notice, the physical store pick-up, and the after-sales service, he was very satisfied," the store manager said.

　　 Partner: cooperation with "Hey guest" is a win-win mode.

"Hey guest" with the advantage of express resources, cross domain to do community service e-commerce, whether it can really facilitate the convenience of express delivery services, but also can not be separated from the "Hey guest" cooperation business. How did they cooperate? How did they cooperate? For this reason, we talked about "Hey guest" cooperation, Zhejiang green Sen Digital Technology Co., Ltd.

People who know a little bit about the express industry know that the express cost of SF is not cheap compared with other couriers. But the cooperative business people look at the win-win mode of cooperation with "Hey guest".

Nowadays, most enterprises are undergoing transformation and upgrading. One of the main directions is to transform to electric business providers. As a logistics company, Shun Feng is one of them. SF has strong logistics brand awareness and distribution chain, and it is a win-win cooperation mode to find entities and businesses to cooperate to take the road of electronic commerce. It not only helps expand their business, but also helps other entities to expand sales channels.

At present, Hey guest As a sales platform, the cooperative business operators enter the sales platform operation. According to Lou Shaoshan, general manager of Zhejiang green Sen Digital Technology Co., Ltd., after the cooperation with "Hey guest", the monthly sales volume of the company's "Hey customers" is about 10 million, which is still growing.

Lou Shaoshan told reporters that after the company reached a strategic cooperation agreement with the "Hey customers", each selling a piece of goods, "Hey customers" received a certain commission ratio, and the commission ratio was also cheaper. If there is no sale of goods, hey customers do not charge Commission.

Lou Shaoshan believes that the community economy will become an important part of the economy in the Internet age. The huge investment of SF in the community service is an exploration to conform to the trend of the times. Setting up a hay Inn can not only expand the age of people who are involved in online shopping, such as their aunt who can not use computer shopping, and become a group of online shoppers through hay customers, and can also promote better after-sale services.

　　 Observation group voice:

As a tradition Logistics enterprises The appearance of "Hey guest" is a creative attempt of SF EXPRESS's "last mile" service which is fiercely competitive in the industry. "Hey guest" is between the physical store and the virtual store, giving full play to the advantages of SF express distribution, and the idea is fresh.

Members of the Wenzhou people's network observation group issued their own comments and suggestions after visiting Yin Zhisong.

Yin Zhisong: I just learned to shop in the "Hey" store, but feel that the operation of the platform is still a bit more complicated. If it is more concise in operation, there are still more kinds of goods.

Opening remarks: "Hey guest" business involves fresh distribution. Our citizens are most concerned about food safety. If "Hey guest" can make use of the network advantage, the food distribution process will be more transparent, so that the public can see the safety of food.

Zhao Jiansong said that due to the "Hey guest" operation time is not too long, there are still many deficiencies in the operation of shopping, there is still room for improvement in specific operations. At present, they are gradually improving their work. In addition, "Hey guest" partners are expanding, and the future "Hey customers" will provide more and more kinds of products. Food safety issues they have been controlling, the observation group's advice is worth considering.