Skei Ed Brown Li Xiao: A New Way For Post-80 Entrepreneurs

In 2011, he founded the company from Wuhan. The company's performance has increased by 50% in the past two years. During the three years, Skei Ed Brown (SEVABLM) has opened up a sky in the Shenzhen women's clothing industry, which has become a "dark horse" with a side goal.

The key to this success is Li Xiao's accurate positioning, differentiated products and great marketing. "The secret of rapid development of the company has two aspects. On the one hand, it is our own brand positioning, which distinguishes it from other brands.

Second, make the product with its own characteristics, plus enough good marketing strategy, which will occupy a place in the blank market.

"Li Xiao predicts that the number of stores will reach 300 by the end of 2014.

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To win by color, its color saturation is very high, so that she can quickly jump out of the Sino Shu and big ladies dress.

Li Xiao focused his eyes on the middle and high-end crowd, mainly aiming at the emerging subjects of the future society after 75 and after 80.

Based on the Chinese north and South body type, there are 5 yards of span to choose from.

"At the same time, lace is also a proprietary element. We will have different patterns, matching bottom and flower type, so that lace will have different texture."

Li Xiao often went abroad to see the trend exhibition. Most of the fabrics selected were synchronized with some of the major international brands, and the color plan was also purchased in Europe, which naturally synchronized with the trend of European brands.

Li Xiao believes that the key word of brand positioning is: "color dance pleasing to the eye, exquisite and elegant.

We always insist on women.

The release of motherhood and love.

The style of dress is Oriental and feminine, which is in line with the public's aesthetic.

Because Li Xiao did "the clothes of a good Oriental woman".

On the other hand, Li Xiao believes that the big marketing strategy can only be targeted in the market.

The reason for the rapid expansion is the differentiation of product positioning. Don't put yourself in a too fierce battlefield. Do not want to compete with other brands.

To make our own characteristics and to make new strategies in marketing, we can make our place in the blank market. "

Li Xiao's big hand marketing strategy is very refreshing at the current Shenzhen trade fair. From the inspiration of Yang Tongshu's "love pin" micro film to brand promotion, Li Xiao added enough weight to the new way of communication. In the image advertisement of Shenzhen airport arrival hall, to the official micro WeChat media update, from the opening show to the unique setting of the booth, Li Xiao hoped everyone who came to Shenzhen to take part in the trade fair could see, hear and appreciate Skei Ed Brown's good taste and influence in all directions.

This year's opening ceremony, Skei Ed Brown (SEVABLM) deduce a "artistic conception" big show, "style originated in Italy, from four representative cities in Italy, let consumers experience" touch different lives, so life changes, "Shi Hua Brown brand positioning.

Through four chapters, let everyone feel the Italy customs and enjoy the beautiful imagination brought by clothing.

Therefore, this big show Li Xiao also invited the Hongkong first line star Xiong Dailin, Phoenix Satellite TV anchor and fashion legend 8 goddess, the new Martha Lahti directly into the show.

Every move can be a topic of conversation. Li Xiao is running the brand with his unique Post-80's entrepreneurial approach. "We will have new concepts in the booth, pay attention to the sense of experience, enhance interaction, and bring some new concepts to consumers."

"Our mission is to present the world and even the most fashionable things in China to our customers.

At present, the stores in our first tier cities are basically self operated stores, and the two or three tier cities are also selling well.

In the future, the potential of the market must be the two or three line market. We have already sunk the market ahead of schedule, and the whole line has been laid. "

Li Xiao is going to launch another low price brand in the future.

"Women have different lifestyles. Women love to choose themselves and choose the only fashion that highlights themselves.

If you want to be replaced, you must always be different.

Touch different self, life changes. "

This is the ultimate spirit of Li Xiao's pursuit of fashion for SEVABLM women.