The Pformation And Upgrading Of Underwear Industry In Dongguan Can Take A New Road Of "Clustering".

Zheng Yaonan, chairman of the Dongguan Municipal Committee of CPPCC and chairman of the city beauty, pointed out that Dongguan is undergoing industrial pformation and needs to build a dominant industrial cluster with industry guidance. It can further strengthen the cluster development in some pillar industries with distinctive industries. For example, the underwear industry can be used as a sample for testing water.

Dongguan has a unique advantage in this field of clothing segmentation: one of the largest female underwear material manufacturers in the world, surpass textiles, the largest underwear enterprise in the country, and the two in Hongkong in 2014.

At the same time, Dongguan Humen, Cha Shan, Fenggang and other towns also have a large number of underwear factory, its R & D and production reached world-class level.

But at present, these enterprises are in the state of skirmish fighting, and have not yet formed the superiority of large-scale warfare of the group army.

He said, with the output value of more than 3 billion yuan in the Guangdong South China Sea "Yanbu town" model as a sample, Dongguan should make overall planning for the underwear industry, guide quality enterprises to join forces together, take big and small businesses to realize the development of a chess game, and build a new fashion underwear industry cluster.

Concretely speaking,

Can create a

The industrial agglomeration area attracts the enterprises involved in the industry chain.

First of all, we should attract and cultivate a number of leading companies with prominent core competitiveness, strong core competitiveness and obvious driving effects, and promote the establishment of product standard centers, quality inspection centers, information centers and R & D centers. At the same time, we should focus on developing post processing projects of headquarters economy and related industries, and establish service centers for research and development, trade, logistics, testing, information and training of close clothing, so as to improve financing.

Finally, it encourages the establishment of the strategic alliance of underwear industry chain, and changes the isolated development trend of each war, and promotes the specialized division of labor in the industrial chain of the park enterprises.

In addition, at the government level, we should take the lead in organizing industrial activities and create a business card for Dongguan underwear industry.

For example, we call for the establishment of the Dongguan underwear industry association, the conglomerate organized the Dongguan underwear Expo, the underwear culture festival, the underwear model competition, the underwear e-commerce forum and other related industries, and explore the development mode of "fashion positioning, brand promotion, cluster development and production and city integration" on the road of pformation and upgrading.

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The impact of e-commerce on China's traditional clothing industry is obvious to all.

But this effect is only temporary. The stimulation of the Internet to traditional industries is the driving force for the development of manufacturing and retailing.

China's clothing enterprises must break away from the speculative mentality. If they talk about investment with Chinese entrepreneurs ten years ago and talk about long-term development, they are totally unacceptable, but in the current situation, they must consider the issue of capital operation and investment.

In terms of quantity, there are quite a few number of listed garment enterprises in China, but the problem is that our clothing enterprises lack effective operation capital and expand group brand value after listing.

As of December 31, 2014, the number of Chinese textile and garment enterprises listed in the world's major stock markets has reached 292.

Among them, the Shanghai stock exchange, the Shenzhen Stock Exchange (including the main board, small and medium-sized board, GEM), and Beijing's national SME share pfer system (new three boards) listed or listed enterprises (the main business in 2014 is still textile and clothing), the number is 139.

There are 103 textile and garment enterprises listed on the Hongkong stock exchange.

In 2014, there were 2 new listed companies, mainly 2 clothing enterprises listed in Frankfurt, Germany: Fick sports and Snowbird industries.

Obtaining low-cost capital on the market is very conducive to the sustainable development of enterprises. However, after the listing of domestic clothing enterprises, the performance of the listed companies has changed frequently. It is hard to see that China's clothing listed companies use capital operation means to form an asset platform and form influential enterprises in the field.

Listed companies rarely use financing for the main business, and speculation is the place where they have been criticized. Companies take the capital after listing to earn "quick money" and invest in real estate, infrastructure, minerals, etc., or invest in fixed assets such as plant and equipment.

This management idea and the international clothing enterprise's deviation is bigger, is also hinders the clothing industry to continue the deep development the main factor.

For international fashion enterprises, brand is the most important asset of an enterprise.

International enterprises will spend money on mergers and acquisitions, and grasp multiple brands and brand clusters.

In the possession of more and more brand resources, we should further treat the brand as assets and trade, and buy and sell continuously, so that we can always keep the most profitable brands and the most profitable assets in our hands. Only in this way can we form the "asset effect" of the enterprise platform, so as to build an ecological future enterprise.

More importantly, the purpose of mergers and acquisitions is not just to acquire a brand asset. Through mergers and acquisitions, enterprises can form monopolistic competitiveness in a relatively short period of time, forming industrial advantages, maintaining asset size and asset value, pulling stock prices and acquiring more capital in the process of mergers and acquisitions.

France LVMH group is an expert in fashion industry mergers and acquisitions. Through mergers and acquisitions, LVMH group has become the world's largest luxury group.

The world's leading luxury group, Kai Yun group, and the group are not the winners of brand mergers and acquisitions.

Therefore, after the domestic garment enterprises get considerable funds on the market, the next stage should be to merge and integrate assets through capital, and reduce investment in speculative and fixed assets.

Maximize asset value and turn brand equity into the core and sustainable resource of an enterprise.