Six ASEAN Electricity Markets Are Mainly Local Businesses.

China and India are now the darling of the global electricity market and are known for the fastest growing market in the world.

But in the next few years, a few other Asian markets will join the spotlight.

These are the six main economies of ASEAN: Singapore, Malaysia, Indonesia, Thailand, Philippines and Vietnam.

According to global consulting firm frost Sullivan & amp; Sullivan, the total retail sales of these six countries will reach $34 billion 500 million by 2018.

It is reported that in 2013, the value was 7 billion dollars.

According to the US media "CNBC" report in March 24th, according to the joint report released by the consulting firm corney and the Lian Chang International Asia Research Institute, with the continuous improvement of purchasing power and the continuous penetration of the network into various places and online consumer services, the annual growth rate of the network retail market in the ASEAN region will reach 25%.

The report said that in the past four years, the growth rate of the network retail market in the ASEAN region has reached 15%.

According to Criteo's February report,

It is one of the largest smartphone market in the world, and mobile clients account for 40% of global electricity supplier pactions.

This is a key advantage for the development of electricity providers in the ASEAN region.

In Indonesia, the world's fourth largest populous country, the penetration rate of smart phones is around 23%, while that of India is 18%.

In the more developed ASEAN economies such as Singapore, the popularity of smartphones has reached 85%, ranking top in the world.

According to Clement Teo, a senior analyst at Forester research company, "at present, the development trend of e-commerce in ASEAN is more inclined to B2C.

But as time goes on, the local consumer confidence is rising, and the market will develop into a C2C mode, just like today.

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The ASEAN market seems to be different from other regional markets. The first place seems to be the local e-commerce brand rather than global brands such as Amazon and eBay.

According to last year's report by UBS, Lazada and Zalora became the most popular countries in ASEAN.

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These two big electric business headquarters are located in Singapore, business throughout the region.

Bittner, President of Lazada, said at the 3rd anniversary celebration of the company's establishment: "compared with India and China, the electricity supplier in Southeast Asia started late, but now the speed of development is amazing."

It is reported that in 2014, the Lazada e-commerce platform's trading volume amounted to 300 million US dollars, only in December last year, the single month sales volume amounted to seventy million US dollars, compared with December 2013, increased by more than five times.

Meeting the needs of mobile clients is still the key strategy for these local businesses to open up the market.

For example, the two major electricity suppliers Lazada and Zalora cooperate with the local most popular chat App such as Line and Viber, promote sales through mobile clients, and encourage consumers and brands to interact through more dialogues.