Chanel Deducts "Advance And Retreat" To Seize The Chinese Market.

In March 17th, Chanel group cut its price by 20% against the Chinese market. At the same time, the news of the sharp increase in prices in the European market immediately triggered a market shock.

Despite the price cut of luxury goods, many consumers Tucao "I do not understand the world of tyrants", but the domestic high-end price package of forty thousand or fifty thousand yuan straight down ten thousand yuan, or attracted many buyers onlookers, some classic Chanel style leather bags in Shanghai, Beijing.

Within a few days, it was snapped up.

The price reduction is undoubtedly a big advertisement made by Chanel to retreat.

According to the company's earnings report, Chanel's global sales in 2013 amounted to $6 billion 610 million, down to $4 billion 85 million in 2014, a drop of nearly 40%.

The decline in sales occupies an important factor.

At the same time, Dior and other similar luxury brands have already launched a 15% price cut for non classic products. Chanel can only release the consumption demand in China if it breaks down.

Let the luxury brand group release the high price threshold, as well as China's repeated prohibition of counterfeit fakes.

In view of the huge gap between domestic and foreign luxury goods prices, many Chinese consumers are looking at Hai Tao purchasing.

But there are media reports about purchasing luxury goods.

The proportion can be as high as 50%, which undoubtedly has a serious impact on the brand's sales market.

In this regard, Chanel official announced the reasons for the price reduction strategy also made it clear that although the European Chanel brand stores to implement strict sales quotas, but the recent decline in the euro made the sea and purchase market in this case, the paction is still increasing, the real fake mixed, it is clear that Chanel wants to clear the boundaries with this paction.

Indeed, in the moment when the price gap between China and abroad is so great, the only way to crack down on purchasing is only to reduce China's price and bridge the bad market formed by the spread.

In the past few years, the Chinese consumers have become the most powerful buyers group for luxury brands.

In the past year alone, Chinese have bought nearly 400 billion yuan of luxury goods, but nearly 70% of them have taken place overseas.

Undoubtedly, the Chinese market is the hot spot for luxury brands to seize.

With the development of the Internet, the prices of these international brands are becoming more and more pparent.

The high price of Chinese luxury goods is not conducive to brand development.

This is the reason why Chanel has drastically eliminated the price gap.

In short, Chanel's move to retreat is a prelude to China's market. After that, other brands will follow suit.

However, the exclusivity of luxury goods has always been the cause of concern and welcome in China.