Tips For Foreign Trade E-Commerce: Logistics Skills

Category, platform and logistics are the three choices that cross-border export sellers have to offer.

As a seller of shoes and clothing, whose annual sales volume is over 100 million, the choice of sweet time and space in operation is particularly true. Its CEO Tong Jian Cheng shares 4 words in the choice of sweet space and time in decision-making: sales are king.

At present, our main cross-border e-commerce platform has three, namely Amazon, eBay and speed sell.

So far, sales of sweet time and space are basically flat on fast selling and Amazon, while sales on eBay are slightly lower.

For us, choosing different platforms is actually to cover different markets.

We will carefully analyze the flow rate of each platform, for example, the traffic of eBay and Amazon in the US market is very large, so we will contact the American consumers through these two platforms.

Speed sell recently pushed Brazil and Russia market to support the two markets, so we will choose express to buy into the emerging market.

During the operation of different platforms and different markets, we also explored some customers' different consumption habits.

The 1. speed sell main attack is Brazil and Russia market, the buyers of these two markets are very sensitive to price, and hope the seller can provide many different styles, but the service experience of the seller's logistics speed and so on is not high.

2. Amazon is the main European and American market, consumers are very focused on service experience, so we will take a faster way of logistics to deliver.

In addition, sellers in the us tend to buy better quality products in Amazon, so we sell higher priced customers on Amazon, and clothing ranges from $25 to $30.

3.eBay also focuses on the US market, but unlike Amazon, eBay is more gadgets, gadgets and so on.

So although we sell very high on eBay, the total sales volume is not Amazon high because of its low unit price.

In addition, the eBay platform has high standards for product audit, so we are on eBay.

At the same time, 100% defective products were selected according to the platform requirements.

So far, sweet space has already set up overseas warehouses in the United States, Australia, the United Kingdom and Germany.

For overseas warehouses and overseas warehouses, my judgment is simple: sales.

There is an awkward position in the shoe and clothing industry.

Belonging to fast food products, there will be a fashion fever.

We will decide the style and style of the sales according to the local hot products.

There is a time limit. After this popularity period, this dress is no longer suitable for consumers' taste, so it will be hard to sell, so the goods will be stored in the overseas warehouse.

Therefore, in fact, clothing foreign trade business is not suitable for overseas warehouses.

At present, we will only set up overseas warehouses in areas with high sales volume.

If the sales volume is too low, the cargo pressure will be lost in the overseas warehouse.

In addition, we will temporarily cooperate with warehousing companies to set up overseas warehouses, which is also determined by sales volume. With our current sales volume, we do not need to build overseas warehouses for the time being.

Finally, in terms of logistics, we choose different ways of sending goods in different regions.

Consumers in Brazil and Russia are not very satisfied with the experience of logistics speed, so we use the way of sending mail packages, which can reduce the cost of logistics.

The seller on Amazon platform needs higher logistics experience, so we will adopt the high quality of service delivery mode, such as Belgian post.