The Trend Of Orlies In All Provinces In Recent Years

Shenzhen general manager of the Chengdu branch of flower business management Co., Ltd., Hu general, is different from traditional business in the opening and upcoming opening of Chengdu.

The advantages and disadvantages of the new business model are analyzed in depth.

General manager Hu: the first site selection is generally outside the city, near the outskirts of the better environment. Secondly, the whole business scope should go beyond the outlets, not only for shopping, but also for leisure and entertainment, and for a family to spend together. Finally, there must be enough luxury goods and cards, as well as a large quantity of goods, and a larger discount advantage.

The most important concern is also the most important key to creating orlies.

The so-called discount brand must be sold in the season or not very long after the season, rather than the "second-hand goods" promotion of the street. If these conditions can be met, the orter who has been created is worthy of the name.

We created the world of art, Ortles, after careful consideration, including in-depth study of projects in Europe and America.

Reporter: in the current trend of traditional retail industry declining, is it possible to build orlies market segments or market demands of unique formats?

General manager Hu: the decline of traditional retail business is not only a rather optimistic environment, but also because of the saturation and homogenization of Chengdu's regional market. With the constant impact of electricity suppliers, Hai Tao and purchasing agents, the traditional retail industry is becoming more and more powerless.

Now, more and more consumers will choose to go shopping in the shopping center, and when it comes to buying big cards, more than 50% of the people will choose Hai Tao or purchasing.

Orlies is just breaking the traditional retail mode of business, catering to the increasingly popular online shopping, Hai Tao, purchasing and other consumer trends, trying to reshape a new type of commercial body.

A survey shows that deciding which shopping shop consumers choose is more dependent on the proportion of other experience formats such as catering and entertainment, and the quality of shopping environment.

In this way, Oteri J's rise is not an accident. First, it catches the psychology of consumers buying big cards and likes to buy discounted products. Secondly, it satisfies the needs of consumers who want to stay away from noisy urban areas and play in the suburbs. Finally, many formats of orlies also enable consumers to feel a completely new consumption experience in real sense.

As far as Chengdu's regional market is concerned, there is no more room for the city to build new outlets, and more will be located in the surrounding suburbs.

If there is a difference between the business format and the imported brands of the outlets, in fact, it will be nice to set up outlets in the East, West, South and north of Chengdu.

Reporter: at present, there are 3 Oteri J in Chengdu. What unique business philosophy will the world of art?

Mr. Hu: our project has a total construction area of 1 million 50 thousand square meters, with a commercial area of 120 thousand square meters. It is expected to open at the end of 2015.

We have broken the traditional Oteri J's management concept, not only an independent shopping mall project, but also part of the "complex world" of the large complex.

Combined with Wang Cong ancestral temple, Dream Theme Park, Bashu food street, pioneer theatre, etc., it will form a large-scale commercial complex integrating six characteristics of Commerce, culture, tourism, leisure, catering and sightseeing, and will realize the alliance between outlets and tourism, entertainment, art and culture industries.

Through these high-quality matching, we can provide consumers with more diversified and distinctive choices and services, truly realize experiential consumption, and integrate to meet consumers' demand for shopping, entertainment and leisure.