Zhang Zhaoda: Redefining Clothing Design With The Expectation Of Audience

With the unabnormally simple "understanding of the design of clothing", he presented an interpretation of the design principles for the people in the industry, an analysis of the core of the operation of the Chinese and foreign fashion industry, as well as the depiction of the rise of the eastern fashion, especially the rise of the fashion.

His thinking has brought new inspiration to the people who are in the journey of the great rejuvenation of the Chinese nation and dedicated to the new fashion industry of Oriental fashion.

Costume design is the use of aesthetic concepts and techniques, through point, line, surface, color, texture and other elements combined with the concept of space and time for artistic expression and structural modeling.

The basic rule of dress design is to express meaning, taste and individuality with fabric, color and design.

In my opinion,

There are four basic functions: needs, functions, aesthetics, and ostentation.

According to the audience, it can be divided into four levels: ready-made clothes, advanced garments, high fashion / fashion, luxury / advanced customization.

This division is based on the different experiences and concerns of different groups of people behind their lives and lives: waking, living, loving and dreaming.

"Fashion design has never been a mere inspiration, but rather a rational analysis of the designer's target audience. After understanding their needs, they have created clothes that satisfy and exceed their expectations."

"As an oriental designer, in the process of China's rise, and with the uniqueness and self-confidence of our own people, we should create a complete set of Oriental fashion design and look forward to achieving the same status as western philosophy."

"The design that meets the needs of modern people must be pursued in an international perspective.

To show the modernity of national costume, we must re deconstruct, process and reconstruct the symbols of our national culture or traditional culture.

Fashion designer is the creator and leader of fashion, presenting the current fashion and guiding the future trend with talent and talent through design language.

Designers have four stages of development.

The first is to create an individual self and become a professional designer, who is good at imitating and learning.

The second stage embodies the social self and serves as the chief designer of the famous brand and has the first-class design standard.

The third stage is to achieve self inspiration and creativity. Works can withstand the test of time.

The fourth stage is to achieve the divine self, pcend design limitations, and create new design languages and vocabulary.

I think that in the development of the designer, we must have a clear understanding of the two concepts, one is the concept of fashion design, the other is the concept of fashion industry.

Without these two concepts of insight and personal understanding, all creation is numb and irrational. Such a design can not survive in this turbulent era, let alone fame.