Rui Crane, A Cold Customer With Stiff Face?

In the store, you can often see such a scene: the sales staff are enthusiastic, the customers are frosty, the salesmen are smiling, but the customers are numb. Half of it is sea water and half of it is flame! Although it is "not to laugh at a man's face", customers do not "throw it into Li, and report it to peach".

In the store, this indifferent customer may say little or never take the initiative. Consultation Rather, they prefer to choose and compare themselves, and often do not respond to the recommendation of salesmen, not buying or not buying. However, this does not mean that there is no need for such customers, or only for pre study visits or casual visits.

In response to the indifference of customers, business people must quickly identify the reasons for their indifference and take measures accordingly.

First, customers are not interested and customers are not interested. In this regard, business people should take the initiative to recommend more varieties and styles, give customers more choices, and help customers to be interested and make purchase decisions.

Second, customers are still choosing to compare, and they are still thinking and judging themselves. In view of this situation, do not rush to communicate with customers more. When customers are selected, or if they have not been selected for a long time, and when inappropriate choices are made, they will not be late.

Third, customer Try to get good purchase conditions and use indifference to win the seller's concession on terms of trade. Indifference is completely assumed, because indifference is their weapon in exchange for bargaining capital. In this regard, business personnel should not be overzealous, passively replace the initiative, wait for customers to take actions in language or behavior, and then make corresponding moves.

Fourth, because of bad mood, customers mood Not good. Aloof is the external expression of customer emotion, and even reveals in the shopping process. In this regard, the salesperson should understand, at the same time, reduce language communication appropriately, or transfer to topics of interest to customers. We must try to make a surprise for our customers, let the mood of the customers be released or feel happy.

Fifth, customer demand is vague and can not be accurately described or answered by the salesperson before a suitable purchase choice is encountered. In reality, there are many customers who just need to buy, but don't know what to buy, what brand to buy and what kind of goods and services they want. In this regard, business personnel should dig deep into the details, and recommend the most appropriate products or services for customers' needs.

Sixth, customers do not like the interruption of shopping process, and they reject the sales staff intervention. Or, customers are indifferent or even evasive because customers want to get shopping space and freedom. Although "no one is smiling," but if the salesperson is too active and enthusiastic, it will stifle the enthusiasm of customers to buy.