Direction And Three Aspects Of Pformation And Upgrading Of Printing And Dyeing Industry

Different stages of development of the industry have different development elements and development characteristics. Enterprises must adjust and adapt to the new development mode and adapt to the new normal according to the different stages of the development of the industry.

Pursue cost depression and combine international trade for production capacity layout

In April 28th, the market department of China Textile Industry Federation and China Council for the promotion of trade

The industry sub committee co sponsored by the Shaoxing Municipal People's government, the Shaoxing Business Bureau and the Shaoxing City Council for the promotion of trade.

The seminar on Shaoxing textile development opportunities and the Bangladesh market exposition "under the strategy is held in Shaoxing.

Chen Zhihua, President of China printing and dyeing industry association, delivered a speech on the pformation and upgrading of the printing and dyeing industry and "going out" under the new situation. The main contents are as follows:

Printing and dyeing industry development of new normal printing and dyeing cloth output growth slowed down.

The output of printing and dyeing cloth in the above scale printing and dyeing enterprises increased from 15 billion 870 million meters in 2000 to 60 billion 160 million meters in 2010, and nearly quadrupled in ten years.

During the "12th Five-Year" period, the output of printing and dyeing cloth began to fall, and it decreased by 9 billion 200 million meters in 5 years.

In the period of "fifteen", "11th Five-Year" and "12th Five-Year", the average annual growth rate of printing and dyeing fabrics decreased by 17.94%, 10.69% and -3.27% respectively.

In the case of declining production, the growth of main business revenue, profit and export volume slowed down, but remained stable.

The main business income of printing and dyeing enterprises increased from 51 billion 330 million yuan in 2000 to 390 billion 653 million yuan in 2015, and nearly 15 times in the past 15 years.

In the period of "fifteen", "11th Five-Year" and "12th Five-Year", the average annual growth rate of the main business revenue of the above scale printing and dyeing enterprises was 23.33%, 13.64% and 7.06%, respectively, and the growth rate slowed down.

The total profit increased from 1 billion 153 million yuan in 2000 to 20 billion 263 million yuan in 2015, and nearly four times in 15 years.

In the period of "fifteen", "11th Five-Year" and "12th Five-Year", the total annual gross profit growth rate of printing and dyeing enterprises above designated size was 33.09%, 22.79% and 8.56%, respectively, and the growth rate slowed down.

The export volume of eight major products of printing and dyeing increased from 3 billion 361 million yuan in 2000 to 24 billion 310 million yuan in 2015, nearly 15 times in nearly 15 years.

In the period of "fifteen", "11th Five-Year" and "12th Five-Year", the average annual export growth of eight major products of printing and dyeing was 22.65%, 9.17% and 10.94% respectively.

Necessity of pformation and upgrading of printing and dyeing industry

Different stages of development of the industry have different development elements and development characteristics. Enterprises must adjust and adapt to the new development mode and adapt to the new normal according to the different stages of the development of the industry.

Initial stage

Lack of funds to introduce foreign investment with preferential policies.

Lack of market, to encourage both ends, processing.

Lack of technology, adoption, absorption and digestion.

During this period, the printing and dyeing industry developed rapidly on the basis of cost advantages.

Transitional period

Expand production capacity and consolidate the low cost advantage through scale advantage.

Now

It is estimated that China's printing and dyeing production accounts for 50% of the world's total.

Enterprises begin to invest abroad, and the processing technology is advanced internationally, and the cost advantage is weakening.

The Central Committee puts forward five major tasks: "going to capacity, going to inventory, deleveraging, reducing costs and making up for short boards".

{page_break}

Transformation and upgrading direction of printing and dyeing industry and three aspects

Direction

From scale and quantity to quality and efficiency.

Production mode: environmental protection upgrading, technology upgrading, management upgrading and product upgrading.

Market mode: from commissioned processing to self trading, and then upgrading to independent brand.

Three aspects

1, energy saving, environmental protection and ecological safety of products.

From resource consumption to energy saving, environmental protection and ecological safety.

This is:

The basic requirements of the state and Society for the industry.

The prerequisite and basic guarantee for the development of the industry.

An important aspect of embody the core competitiveness of enterprises.

Its goal is to achieve low consumption and high output under the premise of meeting the national environmental standards.

2. Improvement of technology and management level

Printing and dyeing industry is not only a high technology and high input industry, but also an industry with high management requirements and difficulties.

The direction of industrial upgrading: from passive following to active innovation.

Management is pformed from experiential to meticulous and informational management.

This is the main aspect for enterprises to strengthen their health and enhance their internal strength. It is the two driving wheel for the development of the industry and provides important support for every link in the production and operation of enterprises.

The role of technology and management in reducing costs:

Reduce direct production costs through technological progress and management innovation.

For example: low temperature dyeing, small bath dyeing, auxiliaries automatic preparation and pportation, three level metering, fine management and other technologies and management methods to achieve low consumption and cost reduction.

Through product research and development to increase the added value of products, strengthen sales links and increase profits, reduce relative costs.

3, products and markets

Products: from homogenization to differentiation and individuation; from sample imitation to design research and development.

Product development must be guided by market demand, and market development must rely on product development.

The core competitiveness of manufacturing industry is embodied in products, and the value of products must be reflected through the market. Therefore, grasping and controlling the market is very important for enterprises.

Market: from processing trade to sales terminal control and independent brand; from demand to demand to create demand.

The output of printing and dyeing industry is about 75%. The key to the development of the processing enterprises lies in their significant cost advantages. When the cost advantages are no longer significant, the homogenization competition is increasing, the profits of enterprises are decreasing, and the production and operation will be in crisis.

Value Chain Innovation: from the emphasis on processing and production, forward design research and development and back-end marketing terminal control.

Advantages of terminal marketing:

The profit margin is bigger and the intermediate links are avoided.

Customer resources are in their own hands to reduce market risks.

Better grasp customer needs, better meet customer needs and create demand.

Conducive to the establishment of brand.

Avoid homogenization competition.

It is good for new product research and development and prolong the life cycle of new products.

The shorter the sales distance, the more conducive to maximizing sales volume.

Two thoughts on "going out" in printing and dyeing industry

Two considerations of industrial pfer:

Pursue cost depressions.

Combined with international trade, layout of production capacity.

{page_break}

Two ways to go out:

Production capacity goes out.

Products go out.

Advantages of printing and dyeing industry

China's textile industry has huge domestic demand market potential.

The domestic consumer market is huge, and the future consumption upgrading will expand the new market space.

The international competitive advantage of China's textile industry is still obvious.

The total fiber processing in China accounts for more than 50% of the total fiber processing in the world.

Dye consumption accounted for 56% of the world's total in 2015.

Textile and garment exports accounted for 37.4% of the world's import and export volume in 2014.

China's textile industry has a complete industrial chain.

At present, China's textile industry has a complete industrial chain. As an important part of the printing and dyeing industry, it has the unique advantage of integrating the supply chain, and it is an important aspect of the core competitiveness of the industry chain.

The printing and dyeing industry, as an important part of the textile industry, is an important part of the deep processing, upgrading the quality, function and value of the products in the textile production chain, and is an important technical support for the industries of high value added clothing, home textiles and high-tech textiles.

It is hoped that the printing and dyeing industry will play a greater role in the process of building a strong textile country.