Hai Lan'S Home Does Not Sell Clothes. What Is It?

According to the world clothing shoes and hats net,

Market value exceeded 60 billion, surpassing Coach, Prada, Burberry and other world famous brands!

In the environment of the cold business performance, Hai Lan's home in the A share listed company has become an "alternative".

Standard & Poor's unveiled "the highest value apparel accessories in the world."

The list of top 25 companies shows that Hai Lan home from China ranked fourteenth, with a market value of 9 billion 498 million dollars.

The top ranked list is LVMH, a luxury giant, whose market capitalization is 80 billion 700 million dollars, and Hai Lan's home market is equivalent to LVMH's 1/8.

With online shopping becoming a trend, the business of clothing entity shops is becoming more and more difficult.

Many offline retailers are deeply feeling the pressure, often setting up online sales or developing the 020 mode.

In the closed shop tide, Hai Lan's home was in a crazy way to open shop. In the first three quarters of 2016, there were 972 new stores, equivalent to an average of more than 100 stores a month. At the same time, there were more than ten billion revenue in the three quarters, ranking the top of the total retail revenue of the national garment retail industry in the first three quarters of 2016.

There is no doubt that in the face of the winter of the industry, Hai Lan's home has turned up a gorgeous pcript.

Zhou Jianping, founder of Hai Lan's home, said: "we are not a clothing company, because we do not make the difference.

So, what Hai Lan's house sells is not clothing. What is it?

When your store sells clothes, someone else has already sold the business mode. When you are still making money from the stores, others have already earned chain profits and derivative profits.

Next, look at the financial statements of Hai Lan's home in 2015, which are divided into main business income, extra business income and investment income.

When you only rely on the income generated by the store itself as the main income, Hai Lan's home has already earned its income from the upstream industry chain and the income from its affiliate fees. It will involve third incomes and investment income when it comes to the capital market.

This is the ultimate profit model of chain enterprises. Even if a single store does not make money, it can earn money by chain scale.

If we look at its business system, which stakeholders, in the industrial chain, every interest body, whether internal or external, what kind of value chain, who and who have pactions, whether there is mutual ownership, join the direct business is actually no ownership relationship.

Configuration, relationship and role are business systems. Hai Lan's home is not much different from the general clothing chain enterprises. But from the role link of the business system, the role of Hai Lan's home is different from that of traditional chain enterprises. For example, Hai Lan's home does not design itself. He lets suppliers do design and production. He only selects money, which is a very important role difference.

The second is that most of its stores are joined. The franchisee only acts as a investor. The specific operation is managed by the manager of Hai Lan's home, so that the conflict between franchise and direct control is solved.

As we all know, the stock of clothing is very large, and who is responsible for this responsibility? It is still borne by the supplier, so it can make the development speed and source of funds develop rapidly.

The third element of the business model is the profit model. What kind of money do you get and what kind of money do you get? The investor of the franchisee takes 35% of the income, and he takes 65% of the income. This is the basic profit model.

This is the general chain mode of Hai Lan's home.

From the point of view of business concept, you will find that it is different from traditional chain of understanding.

More interesting reports, please pay attention to the world clothing shoes and hats net.