Tmall 618 Apparel Opens Up New Retail Carnival With Strong Consumer Promotion

618 clothing has opened the new retail Carnival of consumption upgrading.

According to the world clothing and shoe net, the total turnover of Tmall clothing exceeded 1 billion yuan in June 18th after 10 minutes before zero.

Less than 2 minutes break 100 million, sports outdoor less than 2 minutes break 100 million, men's wear 6 minutes break 100 million, men and women shoes 6 minutes break 100 million, bags 17 minutes break 100 million, underwear 24 minutes break 100 million......

As of 18 a.m., 7 a.m., NIKE and ADIDAS's official flagship store had two billion dollars, and the tide shop and luxury goods business were greeted by the chopper.

During the 618 year of this year,

More than 200 brands, including Lululemon, Decathlon, Zhou Dasheng and so on, are exclusively dedicated to Tmall and bring thousands of exclusive goods.

The first blogger of the universe, the brand Chiara Ferragni, the German watch brand NOMOS with its own core making capability, has been on the line before Tmall 618.

As an absolute leader in industry, Tmall has become the largest online platform in the apparel industry with nearly 80% market share.

In the context of the upgrading of consumption, in the face of more and more young people who have strong and vigorous consumption power, and with the new retail sales, Tmall is grasping the brand of massive trend brands and luxury goods.

Tmall is actively embracing the new retail era.

"Street and art."

Artist Shepde Farrel's clear-cut stand has now become a popular attitude in the consumer market and is highly praised by young people.

During the Tmall 618 year this year, CLOT, the founder of Edison Chan, promoted the trend of cultural trends with younger copycat consumers.

Tmall is the new absolute choice as the global trend brand, and the number of clothing brands exceeds 50 thousand.

Judging from the trend of consumption, the purchasing crowd is showing a younger trend. After 00, the growth of consumption is obvious, which leads to the outbreak of the tide brand business circle. The turnover of stage, CLOT, superdry and carharttwip has already exceeded the turnover in May. Among them, the tide card CLOT of Edison Chan's holdings has exceeded the turnover of last month 5 times. The Hongkong Street tide brand AAPE has exceeded 5 million in the first hour. As of 8:30 a.m., Canada's popular backpack brand Herschel has sold over millions of new tide shop, and has become another group of dark horse in the luggage industry.

Fashion men and women wear the same eye-catching performance, Tmall clothing in June 16th together with UNIQLO and so on 22 fashion brands early detonated online offline Tmall 618 fashion carnival.

It is obvious that trend brands have smelled the business opportunities of Tmall consumers in pursuit of an ideal life.

The us light luxury brand Juicy Couture has launched a special fund for Tmall during Tmall 618, and revealed that Juicy Couture China will launch more cooperation plans with Tmall in new retail and other fields in the future.

From its spring Juicy x Juicy Couture series released in 2017, the design level is more in line with the needs of young people and the price is more attractive.

With more and more trend brands entering Tmall, Tmall has become a trend landmark and based on this definition of future consumption.

Tmall makes quality life more and more near

As the global brand pformation and upgrading of the main position, Tmall is blowing up a quality life of the trend of hurricanes.

During the Tmall 618, more than 700 big domestic and foreign players gathered in 69 sports outdoor carnival, opening for only one hour, an increase of over 1200%, and the whole day price increased by 50%.

618 on the same day, only 10 minutes, running shoes sales and treadmill sales increased by 300%; only 20 minutes, yoga products turnover increased by nearly 500% over the same period.

The official flagship stores of NIKE and ADIDAS are only seven hours, that is, two billion dollars.

Behind the hot outdoor sports is the embodiment of consumers' pursuit of ideal quality life.

Qin Feng, a senior operator of Tmall fashion, believes that the vision of Tmall's quality life and the ability to define the future business are undoubtedly the biggest driving force for attracting brands.

In addition to bringing NIKE's uptempo, AJ series sharp goods, Adidas Yeezy, clover and other classic styles highly respected by fans, Tmall also linked Timberland, New Balance, and other lifestyle brands, which attract consumers who are more valued than Tmall starting with new products.

During the Tmall 618, Tmall also joined the big names in trying to try to better capture the minds of consumers through new retail outlets.

In Beijing, Shanghai, Shenzhen, Guangzhou, Hangzhou, Chengdu, Taipei, Kuala Lumpur and other core business circles at home and abroad to build 19 new Tmall retail experience Museum, with "high value" and the latest AR "black technology" to attract a large number of consumers to taste early.

In the context of the upgrading of consumption, combined with new retail, Tmall has brought brands and their target users closer and closer.

Luxury goods accelerated to Tmall

In the face of the Tmall platform with 500 million Ali users, the light luxury brands intent on making efforts in the Chinese market have been settled.

According to incomplete statistics, there are nearly 100 light luxury brands that have entered Tmall.

According to relevant sources, China's luxury goods market will gradually recover this year, with sales expected to reach US $76 billion. It will become the second largest luxury market in the world. It will surpass the United States to become the world's largest luxury market in the next 5 years.

{page_break}

As a weathervane of consumption upgrading, the light luxury business circle also focused on the release of brand watches such as Tigo, NOMOS and so on during Tmall 618.

On the day of Tmall 618, Tmall's official flagship store at Tigh heuya sold its wrist watch at an alarming rate for an average of 32 seconds. In just ten minutes, the Titono/ brand grew by 260% compared with its opening up. CASIO's flagship store, Transformers cooperation, Tmall first started, and sales reached 1000 at 10.

As early as 2017, one day before Valentine's day, LVHM's tiggoya was admitted to Tmall and got a good start: Ghost stars were sold out for half a day.

And this directly accelerated the LVHM group another passenger average price of 40 thousand yuan Rui real power when settled.

According to Tmall apparel general manager Ding Ding, from the beginning of this year, the international luxury brands and luxury brands are exposed to Tmall on a large scale and high-density. As Tmall dress directors, they will judge whether these brands are well prepared for cooperation through many years of investment experience and negotiation experience.

Over the past three years, the brands of the global luxury group including Burberry, LVMH group and Hermes group have embraced Tmall, including Tmall Jeans, Hugo boss, real time, tiger Heuer, Hermes' up and down, Burberry, La Perla, RIMOWA and other luxury and light luxury brands, all of which have already entered Tmall.

Today, relying on the new retail ecology of Alibaba, Tmall has been able to empower the brand in all channels, digital marketing, digital distribution, digital supply chain management and other aspects, becoming the main position of global brand pformation and upgrading.

"In the process of new retail upgrading, brand and Tmall are inextricably linked. The brand side is willing to sell the world's latest or Limited cargo brand to Tmall, willing to have the same price globally, synchronize new products, or even produce Tmall exclusive products or create a cooperative mode."

He said.

More interesting reports, please pay attention to the world clothing shoes and hats net.