Joyce, A Veteran Buyer Shop, Suffers From Environmental Changes In Retail Industry.

It was the first time in 1980s that it was the first time to introduce Alexander McQueen, Paris family, Gucci, Prada and Yves Saint Laurent to Hongkong.

According to the world clothing shoes and hats net, a few days ago, Hongkong Joyce

The holding company released its interim results for the year ended September 30, 2017.

The announcement shows that the group lost 28 million 88 thousand Hong Kong dollars during the period, up 69.6% over the same period last year.

However, the mainland market recorded a HK $1 million 630 thousand operating profit during the period, which was derived from the operating cost saved by JOYCE Shanghai international trade mall and the provision of HK $5 million 800 thousand in the deficit contract signed with it.

It is also because of this reason that the group has made some changes in comparison with the loss of 6 million 900 thousand Hong Kong dollars in the same period last year.

According to the analysis of Joyce boutique fashion holding company, mainland China

Turnover plunged 40% to HK $41 million 281 thousand, which was affected by the sluggish Hongkong tourism market.

In addition, Italy

The loss of joint venture business of brand Marni increased from HK $400 thousand to HK $600 thousand, which is also due to the decline in turnover.

Joyce group's turnover decreased by 19.4% to HK $38 million 670 thousand in six months, while Maori also dropped 1.5 percentage points, mainly due to the large volume of exports during that period.

However, the turnover in Hongkong has dropped by 15.8%, but the group is still the most important market, accounting for 88.7% of the total turnover of the group.

In July, Joyce group also opened Joyce beauty shop in Yuen Long Yoho shopping mall in Hongkong, aiming to expand Hongkong's local market and attract Shenzhen consumers.

But at the same time, the Joyce group's two unsatisfactory shops are closing down as the lease expires.

The Joyce boutique boutique was founded in 1971 by Joyce Ma and opened its first store at Wenhua hotel in Hongkong. It was listed on the Hong Kong Stock Exchange in 1990.

The group's main business is to sell its own brand and agency brand through its stores. As many international famous brands such as Commes des Garcons, Giorgio Armani, Dolce&Gabbana, Issey Miyake have cooperated with Joyce in early development, it can be said that the Joyce fashion boutique is an important part of European fashion brands in developing the market in Hongkong.

Later, in order to realize the concept of "special lifestyle retailer", the group opened JOYCE Flowers, JOYCE Beauty, JOYCE Caf and JOYCE Living.

According to the group's forecast, due to the impact of the electronic business platform on the offline retail business, and the rentals of the high-end shopping centers for the Joyce group's current turnover is relatively high, so the challenges of the retail environment in the short term remain great.

In fact, not only is Joyce receiving the impact of retail environment changes, many old buyer shops have gone through a trough, and some have not even been able to get up.

In July this year, Colette, a 20 year old Paris fashion concept buyer's shop, announced that it was closing up at the end of the year. In February, Italy's boutique shop 10 Corso Como also withdrew from Beijing after a three year's loss due to heavy losses in China's regional business.

Later, its building property in Milan was also pferred to fifth degrees, so that people could not help pinching the cold sweat for it.

10 Corso Como founder Carla Sozzani said in an interview with reporters in March this year that many years ago she realized that the situation in China was very complicated and that the younger generation of consumers had changed.

Perhaps it is precisely because of the challenges brought by the market and consumers that buyers' stores are facing a storm.

Now, facing the new retail mode and the huge challenge of the electricity supplier, the old buyer shop has to face new problems.

In the mainland, Balenciaga Acne Stuidos, Thom Browne and other brands to provide business services and consulting Translatio buyer: Brand Manager Jennifer Tong believes that a major problem in the fashion retailing industry is that the cost of bringing the pioneer shopping experience to customers is too high and the efficiency is too low.

More interesting reports, please pay attention to the world clothing shoes and hats net.