Mark Became Adidas'S First Spokesman For China.

According to the world clothing shoes and hats net, in November 21st,

Adidas TERREX in Beijing Wangfujing street APM

Set up a new offline store.

Adidas Wangfujing store, located on the four floor of APM shopping center, will sell outdoor down jacket, outdoor cross-country shoes, hiking shoes, outdoor equipment and so on.

Adidas exploration is the outdoor product line of Adidas group. It covers many outdoor projects such as rock climbing, cross-country running, mountain riding, mountain skiing, canoeing, mountaineering and so on.

Adidas, formerly known as Adidas Outdoor (Adidas Outdoor), has officially changed its name to Adidas Adidas (TERREX) since January 1, 2017.

The reason why Adidas has changed its name is that it wants to use "TERREX" to highlight the positioning of outdoor brands more clearly and to give consumers more direct viewing.

Visual recognition.

Among them, TERRE is taken from Latin Terra representing the earth, and "X" symbolizes the limit.

In 2017, actor Mark became the first spokesperson for Adidas in China.

In July 25th, Shanghai's first Adidas Adidas TERREX shop opened in Paris, Wujiaochang.

Adidas set up TERREX's R & D center in Shanghai.

Today, Adidas explores the great banner and put it in the Wangfujing business district, the core area of Beijing.

At present, Adidas has nearly 50 stores in mainland China.

At the product level, Adidas has also maintained a compact rhythm, launched an outdoor jacket for men and women in January, launched a multi-functional Outdoor Jacket in March, and launched a new lightweight equipment suitable for summer outdoor sports in May. In July, it launched outdoor mountain riding equipment and launched winter outdoor sports equipment in October.

In terms of brand marketing, Adidas has not fallen behind. Besides Mark, it has signed athletes Zhang Jingkun, Zhong Qixin and so on. In addition, it has held the Adidas ROCKSTARS ROCKSTARS (rock climbing competition) approved by the international climbing Federation, which has sponsored the 100 km cross-country race in Dalian.

Adidas's 2017 quarter fiscal year second quarter financial results show that during the period, excluding the exchange rate factor, Adidas's global revenue grew by 19%, of which Adidas's brand grew by 21%, and Reebok's brand grew by 5%.

According to the euro, global income increased by 20% to 5 billion 38 million euros (2016: 4 billion 199 million euros).

Adidas's revenue growth benefited from the two digit sales growth of running category, Adidas sports classic series and Neo series.

Among them, the Greater China region is eye-catching. After the first quarter sales grew by 30% over the same period, sales in the second quarter still registered an increase of 28% over the same period.

Mr. Gao Jiali, managing director of Adidas Greater China (ColinCurrie), said: "Adidas will continue to provide consumers with fashionable and functional products, excellent retail experience, and launch more inspiring marketing activities, moving towards the goal of becoming the best sports brand in Greater China by 2020."

Thanks to the substantial increase in operating profit in the first half of this year and the improvement in gross margin, the company raised its full year forecast for the 2017 fiscal year.

Excluding the exchange rate factor, 2017 sales revenue is expected to rise by 17%-19% (previously: 12%-14%), gross profit margin is expected to rise 0.8 percentage points to 50% (previously 0.3 percentage points), operating profit is expected to rise 24%-26% (previously: 13%-15%), operating profit margin is expected to rise 0.6 percentage points to 9.2% (previously: 0.2%-0.4%)

The above is the background of Adidas's efforts to reshape the outdoor product line as a whole, launch new products, strengthen marketing efforts, and develop the Chinese market in an all-round way.

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