The Cox Coach Series Begins On The Little Red Book.

A few days ago, the luxury brand Coach coach series started online on the small red book platform "little red box". According to the "business daily" understand that Coach had previously started in the small red book two Dreamer Series Limited package.

And the selection of Xiaohong book as the first platform is more than Cox Chi. In December 5th, the cosmetics brand Make Up For Ever New Year Limited Edition make-up series also chose to launch the world's first launch of the "little red box" in the little red book platform, and released the first advertising blockbuster of Zhan Xiaozhu For, which was jointly created by the little red book author.

According to the introduction, this is the first time that Mei Fei has introduced the new year limited edition make-up, and takes the Chinese market as the most important area in the world, and Xiao Hong is the first platform selected in the Chinese market.

In addition, in October of this year, L'OREAL group's brand name Shu Mu Su combined with the famous IP Bao can launch a joint make-up and start on the "little red box".

According to official data, Xiaohong book has more than 100 million active users at present. Users can record daily life through short videos, pictures and texts, share lifestyles, and form interaction based on interest. By the end of October this year, the contents of international brand related pictures, short videos and so on released by Xiao Hong Book users increased by 75% over the past year, and the number of users sharing discussions reached 1 billion 500 million times. Therefore, more and more brands are taking the red book as the main starting position for new products.